Guilt, sin, pure, clean and sacrifice. All morally charged words with strong religious connotations that you’d likely hear in a sermon. Alarmingly, however, they’re the buzzwords propelling the ‘clean eating’ epidemic. Where food is now framed in the dichotomy of good or bad; we must cleanse and repent our dietary misbehaviour and weight loss group Slimming World quite literally categorises certain foods as ‘syns’. Is clean eating the new religion of 21st century, non-secular capitalist culture?
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